Drop your product URL. Virlo discovers your competitors on TikTok and Instagram, decomposes their top-performing videos, and generates content ideas tailored to your niche, your production setup, and your account size.
No card. We email you when your seat is live.
How it works
1.0 · SCAN
We read your landing page, App Store listing, and review content. In seconds you have an extracted brand profile — category, audience, tone of voice, and aha moment. No forms.
Brand profile · extracted
2.0 · DISCOVER
The system automatically surfaces relevant competitor accounts on TikTok and Instagram. Add your own, or let the AI build the list — then we start watching.
Competitors · discovered
@dailyspanish
TikTok · auto-found
@learn.french.daily
Instagram · auto-found
@polyglot.club
TikTok · creator
3.0 · ANALYSE
We scrape the top-performing videos from each competitor and decompose them on seven axes — thumb-stop, hook, format, message, CTA, why it worked, and top comments. Then we roll patterns into a trend report.
Video decomposition
Thumb-stop
POV phone-screen close-up · streak counter at 187
Hook
"I learned more Spanish in 6 months than in 4 years of school"
Format
Talking-head + screen B-roll · 38 sec
Why it worked
Specific timeline + school-vs-app contrast hit the regret nerve of adult learners
4.0 · CREATE
Five tailored ideas per platform — generated from real trend data, not templates. Each comes with hook, format, message, and CTA adapted to your production approach and account warmth.
Content idea · generated
"3 Spanish phrases that make natives think you've lived there for years"
What you get
Automatic competitor discovery
AI finds relevant accounts for your niche. No manual searching — you can always add or remove accounts later.
Trend reports on demand
Top thumb-stops, hooks, formats, and sounds from your competitor set — refreshed every time you run.
Platform-aware ideas
Ideas respect TikTok and Instagram content policies — no suppressed formats, no risky claims, no wasted shoots.
Production-mode matching
AI-only, self-film, or mixed — ideas are tailored to how you actually create content, not how other brands do.
Account warmth strategy
Cold accounts get pattern-interrupt hooks. Established accounts get community callbacks. The strategy adjusts to where you are.
Hard constraint filtering
Set legal limits, brand rules, or personal restrictions. Every idea is filtered against them before it reaches you.
Questions
The first cohort gets us close — we want every founding user in a private channel so we can ship around their feedback. Pricing and the public version come later. If the 30 seats fill, you can join the waitlist; we promote the next person every time someone passes.
Yes — that's actually where it adds the most value. The system knows you're on a cold account and tailors hooks accordingly: pattern-interrupt openers, curiosity gaps, no community callbacks. The trend data comes from competitor analysis, not your own account history.
Auto-discovery searches your niche broadly — it finds adjacent creators and brand accounts, not just direct competitors. If nothing turns up, you can add any handles manually. The trend report will still run with whatever you give it.
The ideas are built from real scraped video data from your specific niche — top hooks, formats, and thumb-stops that performed in recent weeks. They're also filtered against your production constraints, platform policies, and account warmth. Generic AI ideas are based on training data; these are based on what's working right now in your corner of the algorithm.
Both. TikTok and Instagram are scraped and analysed separately — the algorithm behaviour is different enough that ideas are generated per-platform, with cross-platform adaptation notes where applicable.
Yes. If you have a landing page or a pre-launch App Store listing, we can read it. Competitor analysis doesn't require you to have any content of your own yet.